Polident: Caring Your False Teeth

I know people who lost self confidence in performing daily activities especially smiling, speaking and socializing due to denture problems. A metro-wide advocacy campaign to promote proper denture care among Filipinos was recently launched by GlaxoSmithKline (GSK), in collaboration with the Philippine Prosthodontic Society (PPS). In a recent study revealed that 9 million Filipinos wear dentures, making the Philippines the country with the highest incidence of denture wearers in Asia.

Polident Promotes Proper Denture Care

This was revealed in the study “Oral Care U&A: Market Understanding  Study Middle East & Asia’’ conducted by Ipsos Marketing for GlaxoSmithKline(GSK).
“The qualitative research titled ‘The Emerging Consumer Denture Journey,' conducted by Nick Newall and Rachel Kern for GlaxoSmithKline (GSK) revealed that in the Philippines, majority of denture wearers are between 35-69 years old. Wearers have full, half, or partial dentures,’’ said Isa Marfori, GSK Polident product manager.

Another study, ‘Oral Care U&A Market Understanding Study Middle East & Asia’’ conducted in July 2014, also revealed that sixty one percent of denture wearers are female, while thirty nine percent are male.
“The same study reported that eighty four percent of denture users reside in Metro Manila, with nine percent in Metro Cebu and six percent in Metro Davao. Fifty six percent cited careless oral regime as a reason for wearing dentures, while nineteen percent attributed wearing dentures to loosing teeth in accident, and twelve percent to illness,’’ Marfori added.

The problems being encountered by Filipino denture wearers are mainly caused by complacency in consulting dentists and in engaging in proper denture care, the two studies confirmed. Denture wearers also lack information in the proper way to care for their dentures. That is why it is important to spread awareness and teach them proper care of dentures. Making sure that the dentures are regularly and properly cleaned, and that they snugly fit in the mouth which only professional dentists can do for the patient.

Polident Promotes Proper Denture Care

We're glad that GSK, one of the largest global healthcare companies and is currently one of the key players in the oral care strategy, has come up with Polident, an ally of denture wearers in maintaining and caring for false teeth to give back to denture wearers their self-confidence and allows them to pursue regular activities such as speaking and eating without fear or shame.

Polident is the leading denture care brand in the Philippines. The “Take the Polident Challenge!” PR campaign is part of the brand integration program that will alleviate the perceived complacency of Filipino denture wearers on their dental health. In collaboration with Philippine Prosthodontic Society (PPS), this campaign aims to erase the stigma of social, emotional and physical tortures brought about by improper denture care and will feature GSK’s Polident Denture Adhesive Cream and Polident Denture Cleanser.

There are various Polident products from adhesive cream to denture cleaners.

Polident Denture Adhesive Cream, for instance, helps secure dentures properly. Applying Polident Denture Adhesive Cream on the dentures once a day helps fasten it securely for up to twelve hours.

Polident Denture Cleanser, on the other hand, is formulated to clean dentures, remove stains and kill 99.9 percent of odor-causing particles.

Polident Promotes Proper Denture Care


If you know someone who has emotional, physical and social difficulties brought about by wearing dentures. Perhaps, you may introduce to them to these products. Polident dares denture wearers to live a healthy life free of inhibitions by taking the Polident Challenge. For free samples and delivery nationwide of both Polident Denture Cleanser and Polident Denture Adhesive Cream, call 924-2475.

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