Meet The RX International Events Management

When I was planning our wedding back in 2012, one of the people I looked for were events organizers. As a blogger myself and now working for a social media marketing agency, I know it could be stressful not getting professional events management. So I'm glad there are companies such as the RX International & Events Management.


Meet The RX International Events Management


RX International & Events Management

With this dynamic industry in mind, a new events and marketing group joins the spotlight not only to offer strategic marketing communications solutions, but, more importantly, to redefine the events management culture in the country - RX International Events and Marketing Consultancy Co. (RX International)

Events Doctors Are In

RX International was formed with a mission to integrate global standards in the implementation of events and marketing programs.

At the helm of the company are two professionals who share the passion for community service. Although they come from different fields, they both have the common goal to increase the number of Filipino professionals to uplift the industry and the lives of stakeholders.

Meet The RX International Events Management

Dr. Robert C. Sy, a surgeon by profession, is a philanthropist and international organizational leader. He is known in the medical field for not charging any fee since he became a surgeon more than 40 years ago. He is currently the Executive Vice-President of Chinese General Hospital, Chairman of UST Alumni Association, Inc., a Trustee of the Philippine College of Surgeons Foundation, and Director of Philippine Red Cross Manila Chapter.

Working alongside Dr. Sy is the dynamic visionary and scholar Xialeemar “Xiameer” Valdeavilla, PgD, MBA.


She has spent more than a decade in the events and marketing industry, and has created several local and international acclaimed projects geared toward the promotion of leadership, community service and education development. She holds an MBA from the London School of Marketing, an associate college of Anglia Ruskin Unversity, UK, and a Post-graduate Diploma in Event Management and Public Relations from the Fitzwilliam Institute Group, London.

Events and Marketing Prescription

Leveraging on the promising industry, Ms. Valdeavilla is very optimistic that event management in the country can be raised to global standards as practiced in other parts of the world. She cites that in the US, Event Planning is ranked among the Top 50 careers across all professions according to the US News and World Report. Meetings and conventions have become a trend in an industry where organizations and businesses are becoming more global.

Meet The RX International Events Management

In her dissertation on events management practices in the Philippines, Ms. Valdeavilla observes that most event managers or organizers gain their foothold in the industry based on their portfolio of projects and not on their curriculum background.

“Practically everyone from any industry sector with any course and of any age can organize an event,” states Ms. Valdeavilla. “We’re not saying that this is not good, but the country’s event management industry can have a paradigm shift and reach international standards if we can inject the basics of event management in the current K-12 course curriculum.”

The Technical Education and Skills Development Authority (TESDA) promulgated the Training Regulations on Event Management National Certificate III in 2007.

Ms. Valdeavilla, through her dissertation, proposes that event management may be included in the K-12’s senior high school program or Grades 11 and 12, which carries TESDA’s National Certification I and II. By doing so, it can be aligned with TESDA’s current Event Management NC III, which can lead to a better understanding of the subject and also to further studies related to event management.

Ms. Valdeavilla further states that with this structure in place, event management can eventually be an undergraduate degree as embraced in most developed cities around the world. In 2015, Hotcourses.com reported that Europe has the most number of schools teaching event management with an estimated number of 114 schools and 341 event management related certifications and courses, from undergraduate to doctorate. This is followed by the US and Australia, and some Asian countries already integrating event management in their curriculum.

Dose of Events and Marketing Professionalism

With professional event managers, the RX International team believes that event practitioners can have better employment opportunities both here an abroad. Overseas employment often require diplomas or certifications on specific fields, and having the necessary certificate on event management from an accredited body such as TESDA could open the gates of opportunities for many.

It could also be advantageous from the client’s point of view. Certified event managers can assure clients that they are in good hands, and that their partnership could lead to mutually beneficial returns.

However, Ms. Valdeavilla admits that they cannot roll out this professionalization campaign on their own. She says that it would take the help of industry practitioners to help push the country’s decision-makers to re-evaluate the existing curriculum and make it more responsive to global trends.

“The active participation of event enthusiasts, marketers and entrepreneurs would be vital in creating a module for event management. Having a unified front to professionalize the events industry would eventually result to a win-win situation for event organizers and their clients alike,” Ms. Valdeavilla points out.

In addition, this undertaking would also create a ripple effect that would further boost the country’s tourism sector. With hundreds of festivals mounted each year all over the country, professional event planners and managers can work wonders to mount well-organized and world-class public gatherings.


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