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Breeze Launched 'Sige Sabado' Movement

Breeze of Unilever launched the Sige Sabado Movement, a call to all moms to dedicate Saturdays to their kids. Sige Sabado encourage moms to spend their Saturdays bonding with their children by doing fun-filled activities and promoting active play. 

Carmina Villaroel for Breeze Launched 'Sige Sabado' Movement

Mommies love to spend Saturdays with the family but there are household chores that are just too tiring and time consuming such as doing the laundry so as much as we can, we always keep an eye on our kids not to get too dirty and stained their clothes.

Carmina Villaroel for Breeze Launched 'Sige Sabado' Movement

Carmina Villaroel for Breeze Launched 'Sige Sabado' Movement

Held at Arts in the City, Taguig, Sige Sabado launch was hosted by Suzi Entrata-Abrera. Breeze prepared a fun-filled, learning activities for the kids such as painting, cupcake decorating, drawing and photo booth. Indeed, it was a pleasant Sige Sabado afternoon! 

Carmina Villaroel for Breeze Launched 'Sige Sabado' Movement

Breeze seeks to help educate moms on why developing the Sige Sabado habit is so important for their child’s over all well being. We wanted them to limit playing with gadgets and spend quality time with the family. Moms should spend time playing with their kids. Breeze detergent is mom’s number one partner in encouraging active play and experiential learning without the worry about the mess this often brings.

Circle of 'Sige Moms'

Carmina Villaroel for Breeze Launched 'Sige Sabado' Movement

Carmina Villaroel for Breeze Launched 'Sige Sabado' Movement

Breeze Launched 'Sige Sabado' Movement

Joining the Sige Sabado afternoon are celebrity moms Barbie Almalbis-Honasan, Christine Bersola-Babao, Dimples Romana, Gladys Reyes, Nikki Valdez and Carmina Villaroel- Legaspi. They were introduced as part of the Sige Mom Circle, a group of empowered moms united in their commitment to take charge of their kids’ learning and memories.  

Breeze Launched 'Sige Sabado' Movement

With my little brother, Litel working together to make a pretty apron. 

Breeze Launched 'Sige Sabado' Movement

Kids went home with stained clothes but they were happy. Breeze gave them the Sige Sabado Playbox filled with materials and instructions for making harlequin masks, dinosaur egg bath soaps, choco art, raise a monggo plant, animal balloon paper mache, popsicle stick pen holder and DIY slime.

Breeze Launched 'Sige Sabado' MovementSige Sabado Playbox

Join the Sige Mom Circle and spend quality time with your kids as they grow. Be a part of the Sige Sabado Movement now, visit for more Sige Guru tips.

Breeze Launched 'Sige Sabado' MovementBreeze Launched 'Sige Sabado' Movement

With niece Bianca and Litel

We were given samples of the new Breeze with Active Bleach and I tried it on my fully-automatic Samsung Washing Machine. Breeze easily removes stubborn stains like chocolate, juice, ink, grease, blood, ketchup and mud - 'Sige Sa Mantsa!' It has fresh fragrance, keeps color of your clothes bright and is not harsh on hands. It's available in affordable sachets and big packs. 

Breeze Launched 'Sige Sabado' Movement


  1. This is a fun-filled activity and great idea to encourage parents, especially moms to spend their weekend despite of the tiring household chores at home. That there are 101 ways still to make time for your kids on weekends. We should organized such activity here in our school to further nurture parents-kids relation. Thanks for this post.


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