For Dads & Kids: "What Makes Your Mom #1?"

They say that being a mom is the hardest job in the world. And as kids or husbands of own moms, we have always tried to look for ways to show our appreciation of her and what she has done for us.
Mother's Day
Mother's Day is coming this May

This year, NIDO FORTIFIED continues to pay tribute to moms by creatively teaming up with Filipino families through the “Wear Your Love” campaign for moms. They even went to the extent of collaborating with dads and kids to be part of a movement orchestrating a unique and very personal surprise to recognize the #1 Moms in their lives.

Wear Your Love” Campaign

The “Wear Your Love” website by NIDO FORTIFIED provides a fun and meaningful way for kids and family members to express their love towards their moms.

In a media launch held last week, media guests were enjoined in the Mother’s Day initiative where kids were invited to publicly show their appreciation for their moms by declaring their heart-warming messages through customized shirts. Through the help of dad and other family members, kids were encouraged to answer the question “What makes your mom #1?” and craft their messages for mom at
Wear Your Love Nido Fortified
"Wear Your Love" by Nido Fortified

Nestle Nido Fortified
Nestle Nido Fortified
The first 2,000 statements submitted to the campaign website will be transformed into one-of-a-kind shirts produced by local clothing brand Bench Lifestyle. Capping off this creative tribute to moms, each personalized statement shirt in NIDO FORTIFIED-inspired cans will be delivered to moms as surprise packages on Mother’s Day.
At NIDO FORTIFIED, we feel that the best way to make moms feel special is not necessarily going big and full-scale but in the sincerest way. Nothing can make a mom happier than the reassurance from her family that she is loved, and that her role in the family is irreplaceable,” shared Denise Chua, Nestle Philippines Consumer Marketing Manager.
You, my dear blog readers, specially the kids and dads, can also do the same and have your kids submit their messages for mom until April 27 or until supplies last as NIDO FORTIFIED invites kids and dads to let moms wear their love on Mother’s Day.
Submit your messages for mom at
Submit your messages for mom at

Know more about the NIDO FORTIFIED “Wear Your Love” Mother’s Day campaign at So "What makes your mom #1?" Hurry, submit your messages for mom and make her feel special!