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Hero Moms Recognized in Breeze 1 Laba Day

We don't need to look too far to find a hero, we have one in our own homes! We call them 'Mommy', 'Mama', 'Nanay', and more...and they are our heroes of the home. To celebrate this, Breeze treated more than 19,000 hardworking moms across the Philippines to a day of rest, games and exciting surprises at the first-ever 1 Laba Day.
Breeze 1 Laba
Sige Moms Christine Bersola-Babao, Dimples Romana and Gladys Reyes tackle their mommy duties with ease, thanks to Breeze 1 Laba guarantee

In a milestone achievement held recently, Breeze detergent brand took care of their laundry chores, washing a total of 481,536 clothes, in a series of events held simultaneously in multiple barangays in Metro Manila, Pangasinan, Batangas, Cebu, and Davao.

Breeze 1Laba
Breeze 1Laba
Celebrity moms and surprise guests, including Sige Moms Christine Bersola-Babao, Gladys Reyes and Dimples Romana, headlined the nationwide events.

At Barangay Commonwealth in Quezon City, radio DJ Laila Chikadora also kept the crowd entertained with her witty jokes and led the fun bingo games where moms won bicycles, skateboards, inflatable swimming pools and other toys for their children.
These prizes were meant to encourage moms to be Sige Moms who let their kids play and go on exciting adventures.
Breeze Laba Ladies
Breeze Laba Ladies  took care of washing the clothes, as the participating mommies enjoyed a day of bingo games, awesome prizes and other exciting activities

Sige Mom Christine Bersola-Babao
Sige Mom Christine Bersola-Babao
While the moms enjoyed their day off from doing the laundry, Breeze Laba Ladies and Laba Machines, sponsored by campaign partners Electrolux, LG, Whirlpool and White Westinghouse, took care of washing their clothes.
Breeze brand manager Mara Banson shared: “Today, Breeze is taking care of washing their clothes so they can have some time for themselves and to have fun, as our way of thanking them and recognizing their admirable efforts."
"As part of the Circle of Sige Moms, our job is to encourage mommies to allow their kids to be kids, even if it means getting dirty or having stained clothes,” said Christine. “When we say yes to playing and going on adventures, we say yes to our children’s intellectual, emotional and physical growth.

My daughter Callie is very artsy and likes working with her hands. We love baking and often, we’d be covered in icing and food color of every hue,” said Sige Mom Dimples. “But I’m glad I allowed her to do that, because it’s very fulfilling when you see your child achieve great things because you allow them to do their own thing and pursue their passions.” 
Sige Mom Dimples Romana
Sige Mom Dimples Romana
Being a mom is a 24/7 job,” added Sige Mom Gladys. “But because we have a dependable partner in Breeze, doing the laundry becomes easier and effortless. We can spend less time on washing clothes and have more time for ourselves and our family.”
1 Laba Guarantee

Boasting of a revolutionary formulation, Breeze with ActivBleach empowers mommies everywhere to take on their endless tasks, removing even the toughest of stains in just one wash. Safe for both white and colored clothes, Breeze has a four-enzyme technology that removes more types of stains and a patented whitening technology that delivers visible whiteness in just one wash. 

Sige Mom Gladys Reyes
Sige Mom Gladys Reyes
Breeze with ActivBleach is also the first and only detergent brand with melamine perfume encapsulation technology that blooms in wash and bursts in wear, making sure that clothes keep smelling clean and fresh even when worn. It even has a unique active system for better foam profile and quicker lather, plus percarbonate TAED bleach that takes out bleachable stains without harming the environment. 

Breeze 1Laba Challenge Promo

Still ongoing until September 7, 2014, mommies can also win a washing machine from Breeze in the Breeze 1Laba Challenge promo. To join, participants simply need to like the official Breeze Facebook page www.facebook.com/breezephilippines and look for the 1 Laba Day status update. They should then leave a comment on the post, with a photo of themselves doing the 1 Laba pose holding a Breeze pack and using the hashtag #Breeze1Laba.

Take on millions of stains in just one wash with Breeze with ActivBleach, available in three sizes at supermarkets and groceries nationwide: 70g, 700g and 1450g packs.
Breeze 1 Laba
Isang milyong mantsa sa isang laba. Breeze Brand Manager Mara Banson (third from left) and Sige Moms Christine Bersola-Babao, Gladys Reyes and Dimples Romana re-affirm the Breeze 1 Laba guarantee, that Breeze can remove even the toughest of stains in just one wash
So join the Breeze 1Laba Challenge promo and take home a brand new washing machine!

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