Polident: Caring Your False Teeth
I know people who lost self confidence in performing daily activities especially smiling, speaking and socializing due to denture problems. A metro-wide advocacy campaign to promote proper denture care among Filipinos was recently launched by GlaxoSmithKline (GSK), in collaboration with the Philippine Prosthodontic Society (PPS). In a recent study revealed that 9 million Filipinos wear dentures, making the Philippines the country with the highest incidence of denture wearers in Asia. This was revealed in the study “Oral Care U&A: Market Understanding Study Middle East & Asia’’ conducted by Ipsos Marketing for GlaxoSmithKline(GSK). “The qualitative research titled ‘The Emerging Consumer Denture Journey,' conducted by Nick Newall and Rachel Kern for GlaxoSmithKline (GSK) revealed that in the Philippines, majority of denture wearers are between 35-69 years old. Wearers have full, half, or partial dentures,’’ said Isa Marfori, GSK Polident product manager. Another s...