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"Di Lang Laro" ang Laro Advocacy Campaign

The United Nations Children’s Fund (UNICEF’s) Early Childhood Care and Development (ECCD) program advocates learning through play in education centers throughout the Philippines for children aged 3 to 5.  

The World Health Organization recommends that children between the ages 5 and 17 should have at least 60 minutes of physical play daily for proper physical and mental development.  

Operating on the research-supported idea that play, particularly physical play, promotes not only good health but also boosts a child’s mental development. 

The Department of Education, Play Pilipinas and Johnson and Johnson (Philippines), Inc. have come together to advocate the role of play in child development through a campaign called “Di Lang Laro ang Laro”.

Barangay Kasiglahan, Montalban, Rizal received a new playground as a key initiative of the launched Di Lang Laro ang Laro advocacy campaign, children in this community now have a fun and safe place to play.  

A highlight of the ceremony, particularly for the children of the community, was the presence child star Chacha Canete, made popular by ABS-CBN’s Going Bulilit, who closed the turnover rites with a song number for everyone. Chacha also lead the children to the playground and spent the rest of the afternoon bonding with the children.

**photos and text by Tina Quines of


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