Solenn Heussaff in Penshoppe Pre-Summer 2012

PENSHOPPE Pre-Summer 2012 embodies a 'feel good fashion with a casual edge' as shared by Brand Director Alex Mendoza. Moreover, Solenn Heussaff is part of it.

Fresh from a stellar 25th anniversary year in which leading fashion brand PENSHOPPE showed every other local apparel group how a leveled up campaign should be, the label now continues its brand-repositioning process, with the goal of reinforcing its position as the top of the mind brand for years to come.

So what can we expect from PENSHOPPE this 2012? Traditional casual wear with clean nautical touches. Color blocking. Light fabrics that are easy to wear. “The latest campaign is more relaxed and approachable,” adds Mendoza. “Trends to look forward to over the year are more vivid use of colors, clean silhouettes, acid wash jeans and our highly popular varsity jackets.”

Consequently, PENSHOPPE kicks off its Pre-Summer 2012 campaign with a modern take on cheerful wardrobe fundamentals such as jeans, shirts, jackets and other signature style as fronted by the brand’s strongest brand presenters: Gossip Girl star Ed Westwick, Asian superstar Mario Maurer and local “it” girl Solenn Heussaff.

Solenn Heussaff in Penshoppe Pre-Summer 2012

Solenn Heussaff

Solenn Heussaff is not just a pretty face – she is a powerful female influencer.  Prior to her entry into local showbiz, it was PENSHOPPE who discovered her years ago when she was just modeling. Since then, Solenn has fronted some of the brand’s most memorable campaigns.

With more than 440,000 plus followers on Twitter to date, the French-Filipina has sure come a long way since first being discovered by PENSHOPPE. She also possesses a sophisticated personal style that makes her the perfect female lead for what is now considered the Philippines’ fashion powerhouse.

For the newest styles and hottest celebrities follow @PENSHOPPE on https://twitter.com/PENSHOPPE or like them on Facebook at http://www.facebook.com/penshoppeofficial


What can you say about the trio powerhouse of Ed Westwick, Mario Maurer, and Solenn Heussaff in the Penshoppe Pre-Summer 2012?