Ceelin Mother's Day Surprise

Last Mother's Day Ceelin, the leading children’s Vitamin C brand, came up with a Mother’s Day tribute that highlighted their campaign for this year, "Pamana".

With the word’s direct English translation being inheritance, Ceelin’s Pamana campaign highlights the sacrifices moms have made, as well as the values and lessons they have left their children to help shape the people they are today. 



Ceelin helped mothers and children relive and celebrate the Pamana during a very special screening at the Greenbelt 3 cinemas.

It all started with the Pamana stories of five people: a yuppie in the advertising industry brought up by his mom; a doctor who is a daughter to fellow medical professionals, and is new to motherhood herself; a woman born differently abled and raised selflessly by her mother; a fashion designer whose mom had to keep the family together from thousand of miles away; and a celebrity who has found her best friend in her mom.

On Mother’s Day, these people brought their moms to the cinema as a Mother’s Day treat. Little did the mothers know that the treat wasn't the movie. They would soon discover that the treat was what was going to be shown on-screen. The mothers watched on—stunned, surprised, and touched, as their children on screen paid tribute to their moms in a way that’s truly larger than life.

It was, after all, a tribute that these mothers truly deserved, for everything they have left, sacrificed, or done for the greatest legacies they have—their children.